Current objectives
Overview
Daily trend
Ad platforms
Numbers follow the selected date range.
Ad platform report vs Shopify
Fixed periodThe last 30 days (Sep 6 to Oct 5) seen from both sides. Shopify is the record of real orders.
Monthly ad spend and CPC by account
Own timelineUses its own periods, not the date range above. The current month is still open.
Spend per month
Monthly table
Spend report by platform
Pick a platform and a period. The table is ready to copy into a report.
Best performing ads
Fixed periodMeta is the only account with purchase data. Google ads and text are ranked on what Google reports, which is not purchases.
Meta creatives (Jul 1 to Aug 10)
Rank by
Creative names carry the image or video number (for example Img5, Vid1). Preview thumbnails from Meta cannot load inside this page, so open the ad name in Ads Manager to see the graphic. Ads under 5 purchases are marked as small samples.
Google ads
Two responsive search ads. Search ads have text only, so there are no graphics to compare.
Snapchat ads Fixed period
Google headlines and descriptions
Numbers overlap across assets because one impression shows several.
Best performing keywords
Fixed periodGoogle Ads, Sep 16 to Oct 5. Keyword rows add up to about $1,807 of the $1,971 campaign spend; the rest is not attributed to a keyword.
Spend by match type
Share of keyword spend
Competitor brands vs generic terms
Share of keyword spend
Keywords
Best times
Fixed periodGoogle Sep 16 to Oct 5 and Meta Jul 1 to Aug 10. Hours use each account's own time zone. Three weeks of Google data and 41 days of Meta data are thin, so use these to spot patterns, not to cut hours.
Google Ads by hour of day
Google Ads by day of week
Google Ads by device
Share of spend and cost per click
Meta by hour of day (Jul 1 to Aug 10)
Shopify
Sales, orders and customers follow the date range. Sessions, sources, funnel and products are fixed at the last 30 days.
Orders per day
Sessions and conversion by source
Fixed periodLast 30 days, sources with 3 or more sessions
Storefront funnel
Fixed periodSessions in the last 30 days
Products by gross sales
Subscriptions
Fixed periodFrom Loop. Figures cover the 30 days to ; cancellation reasons also show the last 90 days. Active counts are right now.
Active subscribers per day
Cancellation reasons, last 30 days
Cancellation reasons, last 90 days
Optimization suggestions
Ranked by how much they change decisions. Each one uses the numbers on this page. Nothing here changes an account.